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Consumer Behavior News
October 29, 2020

Top Headlines
 

Nudges Fail More Often Than Is Reported

New research has shown that despite the widespread use of behavioral interventions across society, failed interventions are surprisingly ...

Distracted Learning a Big Problem, Golden Opportunity for Educators, Students

Although experts say using electronic media while doing schoolwork negatively impacts learning, many students believe they're immune to any ill ...

Relationship Value and Economic Value Are Evaluated by the Same Part of the Brain

Researchers have revealed that the orbitofrontal cortex, the part of the brain responsible for calculating economic value, is also responsible for ...

People's Life Goals Relate to Their Personality Type

A new study suggests that for the most part, people formulate goals consistent with their personality ...
Latest Headlines
updated 12:32pm EDT

Earlier Headlines
 

Television Advertising Limits Can Reduce Childhood Obesity, Study Concludes

Limiting the hours of television advertising for foods and beverages high in fat, sugar and salt (HFSS) could make a meaningful contribution to reducing childhood obesity, according to a new ...

How Psychological Ownership Can Enhance Stewardship for Public Goods

How can consumers be encouraged to take better care of public goods and ...

And the Winner Is ... Dependent on Judging Accountability

Research shows that status and personal relationships are key to winning awards -- but only when decision-makers are less accountable and protected from ...

Donors More Likely to Give to COVID Causes When Font Matches Message

Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written mirrored the tone of the donation request, a new ...

Telehealth Trains Parents to Improve Behavior Skills of Children With Autism

Training parents of children with autism spectrum disorder virtually about early behavioral intervention is an accessible and effective approach during the coronavirus pandemic or in other instances ...

Higher Narcissism May Be Linked With More Political Participation

A politically engaged electorate is key to any thriving democracy, but not everyone participates in elections and other political activities. New research found that people who are narcissistic may ...

Computer Model Explains Altered Decision Making in Schizophrenia

Scientists have built a computer 'brain circuit', or artificial neural network, that mirrors human decision-making processes and sheds light on how circuits might be altered in psychiatric ...

Consumers Value Difficult Decisions Over Easy Choices

Researchers found that disfluency, or the difficulty for an individual to process a message, increases people's attitudes toward that message after a time ...

Hoarding and Herding During the COVID-19 Pandemic

Understanding the psychology behind economic decision-making, and how and why a pandemic might trigger responses such as hoarding, is the focus of a new ...

Political Ads Have Little Persuasive Power, Study Finds

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...

People Love Winning Streaks by Individuals -- Teams, Not So Much

People enjoy witnessing extraordinary individuals - from athletes to CEOs - extend long runs of dominance in their fields, a new study suggests. But they aren't as interested in seeing similar ...

Nutrition Labelling Is Improving Nation's Diet

Households eat more healthily when retailers display clear nutritional information on own-brand food products, say ...

How Anxiety -- And Hope -- Can Drive New Product Adoption

When considering new products, anxiety creates approach response (i.e., interest, purchase) rather than avoidance response (i.e., disinterest, failure to purchase) when consumers hope for the ...

Evolutionary Theory of Economic Decisions

When survival over generations is the end game, researchers say it makes sense to undervalue long shots that could be profitable and overestimate the likelihood of rare bad ...

Restaurant Customers Frown on Automatic Gratuities, Particularly After Good Service

Automatic gratuities leave restaurant patrons with a bad taste, even when the meal and the service were excellent, new research ...

Make the Best of Bad Reviews by Leveraging Consumer Empathy

When confronted with unfair negative reviews, firms can strategically leverage consumer empathy and benefit from potential downstream ...

How Creating an 'Empathy Lens' Makes P2P Marketing Communications More Effective

Provider-focused P2P marketing communications increase consumers' likelihood of purchase, app download, and willingness to ...

Sci-Fi Foretold Social Media, Uber and Augmented Reality, Offers Insights Into the Future

Science fiction authors foresaw augmented reality video games, the rise of social media and trends of hyper-consumption, and can help predict future consumer ...

Freedom of Choice: Adding Value to Public Goods

An experimental game reveals that having the freedom to choose preferred public goods greatly increases their value by motivating more, and better, ...

Researchers Find the Worst Reason to Give a Gift

Here's a good way to make sure a friend hates a gift from you: Say it will save him money. In a series of studies, researchers found that people reacted negatively to gifts that they were told - ...

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